These are back at the Costcos in my area for $10.99 a box. They're delicious and not overly sweet like Fig Newtons or Nutrigrain bars are. The whole wheat and lack of HFCS are big pluses for me, as well. And considering that the first listed fruit paste in the ingredients is fig paste, I think its fair to call them fruit fig bars. The company does make a whole wheat fig bar, but it's not in this variety pack.
*** Edit: I just realized that the flavors and bar count are different for my box (March 2018): 12 bars EACH of apple cinnamon, raspberry, and blueberry, for a total of 36 bars.