Im a makeup artist and when i was working at ulta mant years ago, i was trained by a t3 vendor. I know the brand in general is very popular due to it's high quality, and if i remember correctly, the brand is all about their usage of tourmaline. I guess its an alternative to other ceramics and metals that other brands use, and that the negative ions somehow help smooth and soften the hair rather than damage it. It didnt seem like a gimmick to me, they have been around for quite a few years now and are sold in all the beauty stores, even nordstroms! To be honest, my best way to guage a product is by how many people come back for the brand, and it really does seem to be a good quality, High end hair appliance line, and this hair dryer seems like it would be equally great for every day use as well as travel, especially for anyone with arthritis, or any other pain issues.... since its so much lighter, yet still seems to have the power needed. I promise i have no affiliation with this company..... that being said, this is so cute and pink, i think its time for me to upgrade!!! :)
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